Instagram Boss Says the Platform's Polished Feed Is 'Dead' Thanks to AI

Instagram boss says the platform's polished feed is 'dead' thanks to AI

Instagram boss Adam MosseriDrew Angerer/Getty ImagesInstagram's head says creators will have to embrace a "more raw aesthetic" in the age of AI.Adam Mosseri said the spread of AI images has killed the polished, curated feed that made Instagram popular.He said the platform needs to "evolve" as AI content becomes almost indistinguishable from real photos.Instagram's top executive thinks AI has made the social media site's carefully curated grid a …

You can’t trust your eyes to tell you what’s real anymore, says the head of Instagram

Instagram boss Adam Mosseri is closing out 2025 with a 20-images-deep dive into what a new era of "infinite synthetic content" means as it all becomes harder and harder to distinguish from reality, and the old, more personal Instagram feed that he says has been "dead" for years. Last year, The Verge's Sarah Jeong wrote that "…the default assumption about a photo is about to become that it's faked, because creating realistic and believable fake p…

Instagram Boss Says the Platform's Polished Feed Is Dead Thanks to AI

Instagram's head says creators will have to embrace a "more raw aesthetic" in the age of AI. Adam Mosseri said the spread of AI images has killed the polished, curated feed that made Instagram popular. He said the platform needs to "evolve" as AI content becomes almost indistinguishable from…