US EditionYou can now publish disappearing posts on Threads
- On October 27, 2025 at the TechCrunch event in San Francisco, Meta's Threads launched ghost posts that auto-archive after 24 hours, debuting Monday for over 400 million monthly users worldwide.
- Meta said the feature aims to encourage low-stakes sharing and let users `share your unfiltered thoughts`, as Threads has rapidly added features since its July 2023 launch, including support for up to 10,000 characters.
- Tapping the ghost icon in the compose screen lets users create ghost posts that appear as a grayed-out dotted speech bubble, with replies sent to the original poster's DMs and visible engagement only to them.
- By adding ephemeral posts, Threads may challenge Elon Musk's X, where users use third-party tools to delete posts, and boost activity in Threads' recently announced standalone inbox.
- Historically, ephemeral text posts have seen mixed demand, with Twitter pulling Fleets after a year, though Meta told TechCrunch it still sees potential due to Instagram and Facebook Stories' success.
27 Articles
27 Articles
Would You Ghost Post on Threads?
Threads, Instagram’s stab at TikTok, introduced a new feature today with the curious name of ghost posts. No, it’s not that thing people do to each other on dating apps, although the choice of name certainly does evoke that. It’s a new setting you can enable for your posts. Once enabled, you can only see the post’s likes and replies, not anyone else, and replies to your ghost posts go straight to your direct messages. After 24 hours, the ghost p…
The social network of short messages from Meta, the Thread, adds new features to encourage spontaneousness. This freedom can be very interesting, although they can create a bit of chaos. Fantastic publications are...
Meta's social network Threads (Instagram, Facebook, WhatsApp) is launching disappearing posts to encourage more people to share “filterless thoughts,” without fear that they will exist forever in the user's profile.The new “phantom” posts will appear alongside the normal ones on the main feed, but they will disappear after 24 hours, similar to the popular “Stories” feature of other Meta apps, such as Facebook, Instagram, and WhatsApp.In addition…
Social media giant Meta on Monday launched posts that are automatically archived 24 hours after they are uploaded, called "ghost posts," on its Threads app, mimicking a popular feature available on its other platforms. The feature aims to increase usage by expanding options for users to share posts on the app, similar to Meta's widely used "stories" on Instagram and Facebook. Any replies to ghost posts will be sent to users' inboxes, preventing …
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