US EditionLipton Ice Tea launches global brand platform ‘Tea Changes Everything’
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Lipton Ice Tea launches global brand platform ‘Tea Changes Everything’
London, May 14th 2025: Pepsi Lipton International is launching ‘Tea Changes Everything’, an uplifting global brand platform for Lipton Ice Tea, created with long-term partners adam&eveDDB. As part of the new ‘Tea Changes Everything’ platform, Lipton is investing in its biggest global brand campaign in more than a decade, and part of a wider global brand repositioning, which is dialling up distinctiveness to position the brand for a bigger share …
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