What’s the Beef Between YISE and Jones Road?

What’s the Beef Between YISE and Jones Road?

Molly Sims took to social, suggesting Bobbi Brown stole a concept from her brand. Much comment has ensued since.

YISE Beauty and Jones Road Both Launched a Wide Awake Concealer—With Undeniably Similar Marketing Strategies

This week, Jones Road launched a concealer with the same name as Yise Beauty's pre-existing formula. Beauty writer Tankya Akim investigates the beauty industry drama.

Molly Sims Accused Jones Road of Copying ‘Wide Awake.’ A Trademark Attorney Says Her Callout Was Risky

Jones Road will rename its product after Molly Sims raised concerns. A trademark attorney says the dispute may have unintended repercussions.

Molly Sims Accuses Bobbi Brown’s Jones Road Beauty of IP Theft

Over the weekend, model, actor, and YSE Beauty founder Molly Sims posted a teary-eyed video on her personal Instagram account calling out an unnamed brand and its female founder for stealing the name and marketing for her brand’s best-selling under eye concealer, Wide Awake.