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Yes, Gen Z drinks now, but they’re doing it their own way

Summary by Fast Company
A summer night at Surf Lodge—Montauk, New York’s famed music venue and it-girl hotspot—looked like any other in July. Hundreds of Hamptons-goers were sipping drinks and dancing at the waterfront venue to blaring DJ sets, trying to catch the perfect Instagram shot. But with Gen Z crowding the dance floor lately, the drinking scene has started to shift. Nights have been wrapping a little earlier, drinks are more slowly paced out, or even swapped o…

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Fast Company broke the news in on Monday, September 22, 2025.
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