Yes, Costco's CEO really does respond to members' emails — I tried it

Yes, Costco's CEO really does respond to members' emails — I tried it

Costco's new CEO Ron VachrisCostcoCostco customers sometimes go viral for sharing personal email replies from CEO Ron Vachris.Many of the notes I've seen that got a response had feedback about the member experience."I do read my email and respond to the majority," Vachris told me.Costco's culture of attention to detail is one of the wholesale club's keys to success.That extends to the very top, with CEO Ron Vachris taking time out of his day to …

The CEO Who Reads His Own Email: How Costco’s Ron Vachris Keeps a Direct Line to 136 Million Members

In an era when most Fortune 500 chief executives are shielded by layers of executive assistants, communications teams, and corporate gatekeepers, Costco Wholesale’s Ron Vachris is doing something that strikes many as almost quaint: he personally reads and responds to emails from the warehouse club’s rank-and-file members. It is a practice that speaks volumes about the culture of the Issaquah, Washington-based retailer — and one that may help exp…