US EditionXR: Most TV ads lack accessibility features like captions
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XR: Most TV ads lack accessibility features like captions
(Photo by Glenn Carstens-Peters) Less than one in 10 television advertisements have accessibility features like closed captions or audio descriptions, according to a new report released on Thursday. The report, from XR, underscores a major problem in the TV advertising space, one where brands are not connecting with a large demographic of viewers who rely on accessibility tools to enjoy shows and movies. This shortfall underscores a major missed…
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