Xiaomi India Launches Mijia Sub-Brand, Plans Big Push Into Home Appliances
Xiaomi said the move will deepen its home portfolio and bring a more connected device experience to Indian consumers.
- On Friday, August 7, 2026, Xiaomi India announced its entry into the large appliances category under its global home and lifestyle sub-brand Mijia.
- Expanding the 'Human-Car-Home' strategy introduced in 2023, the company integrates personal devices, electric vehicles, and smart home products through Xiaomi HyperOS.
- After 12 years of smartphone sales, Xiaomi is diversifying as shipments have declined, identifying local manufacturing partners to produce large appliances domestically.
- Xiaomi appointed Alex Tang, who previously headed Southeast Asia operations, as regional head of South Asia, with India serving as headquarters for Nepal, Bangladesh, and Sri Lanka.
- Chief Operating Officer Sudhin Mathur emphasized this long-term commitment, positioning Xiaomi to compete directly with established players like Samsung and LG in the appliances market.
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Chinese tech company Xiaomi has announced the launch of its sub-brand, Mijia, in India. Under this brand, the company sells home appliances and consumer electronics products globally. This means that it may now launch ACs and refrigerators, along with mobile phones and TVs.
Xiaomi Launches Mijia Sub Brand in India, Plans Bigger Push Into Smart Home Products
Xiaomi has launched the Mijia brand in India to expand its smart home ecosystem and pave the way for connected home products and large appliances. Xiaomi has launched its Mijia brand in India to expand its smart home and lifestyle product ecosystem.
Mijia Sub-Brand by Xiaomi Launched in India to Expand Smart Home Ecosystem With Appliances | 📲 LatestLY
Xiaomi has launched its global smart home sub-brand Mijia in India, marking a major push into connected devices and large home appliances. According to reports by India Today and Moneycontrol, the company plans to introduce new air purifiers and appliances to challenge market leaders and expand its ecosystem footprint. 📲 Mijia Sub-Brand by Xiaomi Launched in India to Expand Smart Home Ecosystem With Appliances.
Xiaomi to sell large home appliances under Mijia sub-brand in India
Xiaomi on Friday announced its foray into large home appliances ecosystem in India under its home and lifestyle sub-brand Mijia. It already sells air purifiers and robotic vacuum cleaners under the home category. Going forward, their home and lifestyle products will carry the Mijia by Xiaomi branding in India
The Economic Times
Times of IndiaXiaomi India launches Mijia sub-brand, plans big push into home appliances
Xiaomi India is launching its Mijia sub-brand for home and lifestyle products. This move aims to diversify the company's offerings beyond declining smartphone shipments. The company plans to enter the large home appliances segment with local manufacturing partners. Mijia will join Xiaomi, Redmi, and Poco in the brand portfolio.
Xiaomi is a household name in India, with Mijia it wants to make Indian houses smart
After months of speculation, Xiaomi on Friday confirmed it is bringing the Mijia brand to India. In an exclusive conversation, Xiaomi India COO Sudhin Mathur tells India Today Tech that with Mijia the company hopes to make smarter appliances more affordable to Indian consumers.
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