US EditionXcel Energy Center will lose moniker as original naming rights deal ends
- The Xcel Energy Center in St. Paul will drop the Xcel Energy name this summer.
- The original naming rights agreement with Xcel Energy, worth $3 million annually, ends after 25 years.
- Despite losing naming rights, Xcel Energy will continue its partnership with the Wild through advertising and youth hockey grants.
- Wild owner Craig Leipold stated, "This new chapter with the Wild extends our commitment to the region."
- The Wild seek a new naming partner as they pursue $769 million in arena and RiverCentre improvements.
18 Articles
18 Articles
Xcel Energy Center will lose moniker as original naming rights deal ends
ST. PAUL — It’s finally official: In downtown St. Paul, the Xcel Energy Center is losing the name Xcel Energy as the utility’s $3 million-per-year naming rights agreement dries up this summer after a 25-year run. The Minneapolis-based company announced Tuesday that it will continue to be involved in the home of the Minnesota Wild through online and in-arena advertising, as well as grants to youth and high school hockey organizations, but the “X”…
Minnesota Wild Announces New Partnership With Xcel Energy
SAINT PAUL, Minn. \- The National Hockey League’s (NHL) Minnesota Wild today announced a new multi-year partnership with Xcel Energy. As part of the new agreement, Xcel Energy will continue to be a major community and business partner of the Minnesota Wild. The existing arena naming rights agreement with Xcel
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