Xbox Will "Reevaluate" Its Approach to Exclusive Games and AI, New CEO and CCO Say "Our New North Star Will Be Daily Active Players"

Xbox leaders lay out new priorities for the company's future, and promise 'flexible pricing' and a focus on 'daily active players' by prioritizing 'hardware, content, experience, and services'

Xbox CEO Asha Sharma and Xbox Chief Content Officer Matt Booty have shared a detailed plan for the company's future, which includes a focus on player engagement and another name change.

Xbox outlines new mission statement, says it will 'reevaluate' approach to exclusives and AI

The company explained its goals for four priorities: hardware, content, experience, and services.

Xbox's new bosses say they "will reevaluate" their approach to exclusivity and AI ahead of Project Helix

Last Updated on April 24, 2026 New Xbox CEO Asha Sharma and Chief Content Officer Matt Booty have already been making a big difference following their introduction just two months ago. This includes an Xbox Game Pass price drop earlier this week, the big Project Helix announcement last month, and now, even more promises that ...

Xbox Changes Direction With "New North Star" and New Priorities

The new heads of Xbox have signaled a major change for the brand, including new priorities and a "new north star" in the form of overall daily active players.

Xbox is reevaluating its approach to launching exclusive games on PlayStation

After publishing a host of Xbox exclusives on rival platforms, Microsoft is now reevaluating its exclusivity plans as Xbox pivots to a new strategy.