'HUGE IF TRUE' — Players Aren't Sure How to Feel as Xbox Reveals All-Caps Rebrand to XBOX
Fans backed the all-caps name in a poll, and Microsoft has now renamed its X account as part of broader Xbox branding changes.
- Microsoft has officially rebranded its gaming division to XBOX, adopting the all-caps stylization after Xbox CEO Asha Sharma ran a poll earlier this week asking fans for their naming preference.
- The change marks a return to the brand's original all-caps form, as Microsoft's first console logo used this style, consistent with Xbox 360, Xbox One, and Xbox Series branding.
- This shift follows Sharma's "return of Xbox" promise, which includes Game Pass pricing changes, a new boot-up animation, and restructuring designed to "build a platform that is affordable, personal, and open."
- Weeks after Sharma scrapped Microsoft Gaming, the rebranding reverses the division name back to Xbox, aligning with her recent organizational restructuring and strategic vision.
- Threads and Bluesky accounts remain unchanged for now, though Microsoft expects these platforms will reflect the new XBOX branding soon as the rebranding continues.
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'HUGE IF TRUE' — Players Aren't Sure How to Feel as Xbox Reveals All-Caps Rebrand to XBOX
Xbox seems to have rebranded…to "XBOX."You'd be forgiven for not noticing the difference, but yes, newly appointed CEO Asha Sharma took to X/Twitter to confirm Microsoft's gaming branch has been given an all-caps makeover. The lack of an update on platforms like Instagram, Facebook, Bluesky, and YouTube makes it a bit unclear how serious this supposed rebrand is, but the big change to XBOX can at least already be seen on its X account and even S…
Xbox, sorry, XBOX has changed its name. The new CEO Asha Sharma gave both names to the vote on social media and the majority voted for ‘XBOX'. So far, this change can only be found on the company's social media profiles. Whether it goes beyond that also depends on whether we take players seriously. However, the action fits in with Xbox's efforts to return to its roots. More
The Morning Hustle
hiphopwired.comXbox Rebrands To XBOX, Gamers Had Plenty To Say
Microsoft / XBOX Asha Sharma isn’t done reshaping Xbox’s image. Taking to her X (formerly Twitter) account, Sharma announced a HUGE change to the company’s branding. Xbox is dead; it’s now XBOX. Yes, we are dead serious. When you say the company’s name, make sure it’s in all caps. Sharma dropped a poll asking her followers if they preferred “Xbox” or “XBOX,” with the latter coming out on top two-to-one. The company quickly changed the name on it…
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- 67% of the sources lean Left
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