8 Articles
8 Articles
Microsoft Pivots Xbox to Cross-Platform Focus Amid 29% Sales Drop
Xbox’s Bold Pivot: Embracing Cross-Platform Play Amid Hardware Woes Microsoft’s Xbox division has long been a powerhouse in the gaming industry, but recent years have painted a picture of turbulence. A series of layoffs, studio closures, and price increases have sparked declarations that the Xbox console is on its last legs. Yet, beneath the surface, a strategic shift toward cross-platform gaming appears to be Microsoft’s calculated response to …
The end-year parties and the Black Friday in the United States are excellent indicators of market health. And if the Redmond firm's year in the world of video game was quite tumultuous, this last quarter will be the organ of long months during which the bad news followed: layoffs in mess, closure of studios, development of stopped games, assumed multiplatform... The community, grumbles, grins with teeth, rightly, and it feels in the sales of mac…
Is Xbox Betting on Cross-Platform Gaming?
A "slew of layoffs, price hikes and studio closures" for Microsoft's Xbox "have led many to declare — not for the first time — that the Xbox is dead," reports CNBC. Or is it just changing its business model? The company's overall gaming revenue decreased 2% year-over-year, with a 29% ...
Xbox loses race to PlayStation and Switch as Microsoft rethinks its hardware future
Xbox is slipping far behind PlayStation and Switch, and the numbers look worse each quarter. The platform has been hit with layoffs, studio closures, price jumps and weak console sales. Many people inside the industry now say the brand is dying. Laura Fryer said in June that Microsoft seems to have “no desire or literally can’t ship hardware anymore.” Mike Ybarra called the strategy “confusing” in a post he later deleted, warning it was heading …
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