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Xbox Sales Are Down Again, but Microsoft Doesn't Seem Worried

Xbox console sales dropped 29% in the summer quarter between two price hikes while content and services revenue grew 1% to $5.5 billion, Microsoft reported.

  • Microsoft said Xbox hardware revenue fell 29% in the summer quarter ending on September 30, reflecting lower console volumes sold.
  • On October 3, Microsoft raised the Series X console price to $599.99 and Game Pass Ultimate from $20 to $30, after a prior $20 to $70 hike in October.
  • Xbox content and services brought in $5.5 billion, up 1%, while gaming revenue fell $113 million, with Microsoft saying subscription growth was partly offset by first-party content declines.
  • With net income of $27.7 billion, Microsoft said Xbox remains a minor part of its business and expects hardware revenue to continue declining, despite a 29% drop in Xbox sales last year.
  • Amid restructuring, Microsoft is pursuing an 'Xbox everywhere' strategy while canceling projects including Everwild, and Microsoft Cloud revenue reached $49.1 billion, up 26.
Insights by Ground AI

21 Articles

Microsoft has been in the console market for almost 25 years, as let’s remember that the first Xbox came out in 2001, at a time when Sony was totally dominant with its PlayStation 2 and Nintendo was suffering with its GameCube. Although it doesn’t seem so, in that generation of consoles, Microsoft beat Nintendo, something that won’t happen again. In fact, today we might consider that Microsoft has failed to sell consoles and this is something th…

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XboxEra broke the news in on Wednesday, October 29, 2025.
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