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X Reports 11 Million EU User Losses in Six Months Under Musk's Leadership

  • X, the social media platform owned by Elon Musk, lost around 11 million users in the European Union over the past five months, primarily between October 2024 and March 2025.
  • This decline followed Musk's acquisition of Twitter in October 2022 and its rebranding as X, amid controversies and a significant user drop throughout Europe and the UK.
  • Countries with the largest losses include France, which lost 2.7 million users, followed by Poland, Germany, and Spain with losses ranging from 1 million to 1.8 million users.
  • Elon Musk stated that X currently has around 600 million users engaging with the platform each month worldwide, despite a notable 15% reduction in usage across Europe and a more than 10.5% decrease in the EU user population since August 2024.
  • The user loss suggests challenges for X’s advertising revenue and brand safety, although the company is investing in moderation and advertiser education to address these issues.
Insights by Ground AI

32 Articles

Fewer Europeans use Musks X, but it looks different around the world

·Zürich, Switzerland
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Center

The number of users of the platform on the Old Continent has increased from about 105 to less than 95 million in a few months. This represents a fall of about 10%.

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Lean Left

The extreme right billionaire platform recorded the departure of 11 million European users in less than a year, including 2.7 million French, according to figures recently published by the company.

·Paris, France
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Bias Distribution

  • 54% of the sources lean Left
54% Left

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BizToc broke the news in on Monday, April 28, 2025.
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