US EditionX ad reach plummets by 12% in a single year, falling to 586 million - London Tech News
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X ad reach plummets by 12% in a single year, falling to 586 million - London Tech News
Ever since billionaire Elon Musk bought it for $44 billion in October 2022, X, formerly Twitter, has been losing users and advertising revenue, and that hasn’t changed in 2025. Although the social media platform had plans to fuel growth through AI-powered ads and customer experience, the number of users and ad reach continued to fall. According to data presented by Stocklytics.com, X ad reach has dropped by a considerable 12% in a single year, r…
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