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WWE, Big 12 Partner to Bring ‘SmackDown’ to Markets Night Before Marquee Conference Games

USA NETWORK, JUL 4 – WWE SmackDown's July 4 episode averaged 1.166 million viewers with a 0.32 rating in the 18-49 demographic, down from 1.45 million viewers the previous week, due to holiday taping.

  • The Big 12 Conference and WWE expanded their partnership on July 9, 2025, announcing four SmackDown episodes in Big 12 markets ahead of key football games.
  • This growth builds on prior WWE collaborations with the Big 12, including a moment last season when WWE performers awarded a custom championship belt to the standout running back from Arizona State.
  • The first SmackDown episode is set for August 22, 2025, at Dublin's 3Arena, a day before the Big 12 football season opens with Iowa State vs. Kansas State at Aviva Stadium.
  • The four scheduled SmackDown events will also be held in Cincinnati on October 3, Tempe on October 24, and Salt Lake City on October 31, all preceding major Big 12 games.
  • This partnership aims to integrate WWE's entertainment brand with Big 12 football, strengthening the connection between sports and entertainment for their combined audiences.
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Wrestlezone broke the news in on Wednesday, July 9, 2025.
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