US EditionMAYBELLINE NEW YORK NAMED FIRST-EVER OFFICIAL COSMETICS PARTNER OF WWE®
ATLANTA, GEORGIA, JUL 10 – Maybelline New York becomes WWE's first official cosmetics partner, sponsoring the all-women's Evolution event and gaining center ring mat branding and social media exposure.
- On Wednesday ahead of Evolution, WWE announced its first-ever cosmetics partnership with Maybelline New York for the event at State Farm Arena in Atlanta.
- Following the seven-year hiatus of WWE's all-women's Evolution event, WWE partnered with Maybelline New York to expand its brand into beauty and lifestyle markets.
- According to the announcement, Maybelline will sponsor the ring mat, with a custom vignette and social media content, reaching over one billion households worldwide, as WWE highlights roster talent.
- With Evolution airing this Sunday, Maybelline will support a global community inspiring confidence, broadcasting at 7 p.m. ET on Peacock and Netflix internationally.
- In a move connecting beauty and entertainment, Beauty Co-Lab, L'Oreal’s media agency, developed the activation strategy, with CEO Delphine Hernoux highlighting the deal’s bold, inclusive potential.
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13 Articles
WWE adds cosmetic to the ring with Maybelline New York collaboration
The post WWE adds cosmetic to the ring with Maybelline New York collaboration appeared first on SportsMint Media. The professional wrestling promotion, World Wrestling Entertainment (WWE) has announced a new sponsorship agreement with Maybelline New York, the world’s leading cosmetics brand. The new arrangement sees the beauty brand become WWE’s first official cosmetics partner. The new pact begins with Maybelline acting as the presenting partne…
Maybelline New York named first-ever official cosmetic partner of WWE
July 10, 2025 – WWE and Maybelline New York, the number one cosmetic brand in the world, announced today a new partnership in which the beauty brand will become the first-ever Official Cosmetics Partner of WWE. The new agreement commences with Maybelline serving as the Presenting Partner of Evolution – the all-women's Premium Live Event on Sunday, July 13 at State Farm Arena in Atlanta.
WWE announces Maybelline New York as Official Cosmetics Partner - POST Wrestling | Podcasts, News, Reviews | WWE AEW NXT NJPW
For the first time ever, WWE has an official cosmetics partner. Maybelline New York has entered into a new agreement with the WWE to become their official cosmetics partner, per a press release issued Thursday. Specifics regarding the value or length of the deal were not disclosed. Maybelline New York, a subsidiary of L’Oreal, has been in business since 1915, when it first launched as the Maybelline Company. It touts itself as the “number one co…
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