WSU study finds emotional responses are integral to people’s attitudes toward self-driving cars

WSU study finds emotional responses are integral to people’s attitudes toward self-driving cars

A new study from Washington State University (WSU) exploring public attitudes toward self-driving cars as the technology approaches commercial availability has found that feelings of excitement and pleasure, along with a belief in the technology’s social benefits, are just as important as understanding the technology itself in shaping public opinion. The study, published in the journal Transportation Research, surveyed 323 people on their percep…