Heineken taps WPP’s AI muscle to strengthen below-the-line marketing

Heineken taps WPP’s AI muscle to strengthen below-the-line marketing

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.

Agency Wins: Heineken chooses WPP as its global shopper and commerce partner

Heineken selects WPP as its global shopper marketing and commerce partner WPP has been selected by Heineken as the brewer’s global ...

WPP is expanding its business with Heineken. From now on, the British advertising holding company, which already has initial business relations with the Dutch brewery, can also take care of the shopper marketing of the company.

Heineken announces WPP as global shopper marketing & commerce partner

WPP has been appointed as the global shopper marketing and commerce partner for Heineken’s brand portfolio, which includes Heineken, Heineken 0.0, and Heineken Silver. The partnership expands WPP’s existing relationship with the brand and will focus on below-the-line marketing activities aimed at enhancing brand presence across key consumer touchpoints. The collaboration will be led by VML Amsterdam, with support from the company AI-powered mark…

CANPACK supports UBL’s expansion - The Metal Packager

With the launch of Kingfisher Lemon Masala and Mango Berry Twist, United Breweries Limited (UBL), part of the Heineken Group, is aiming to stay ahead of the pack in the... The post CANPACK supports UBL’s expansion appeared first on The Metal Packager.

WPP becomes Heineken’s global shopper marketing and commerce partner

New Delhi: WPP has announced that it has been selected by Heineken as its global shopper marketing and commerce partner for the Heineken brand portfolio, including Heineken, Heineken 0.0, and Heineken Silver. The remit encompasses the global development of below-the-line marketing activities, with a focus on creating differentiated brand experiences across key touchpoints. The WPP team, led by VML Amsterdam, will leverage WPP Open, the company's…