US EditionWPP reportedly rebranding GroupM to ‘WPP Media’ in structural revamp
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WPP reportedly rebranding GroupM to ‘WPP Media’ in structural revamp
WPP is reportedly planning to rename its media investment arm, GroupM, to ‘WPP Media’, according to multiple media sources, in a move intended to streamline the advertising giant’s brand architecture and reflect a shift in strategic focus. The rebranding, which marks a significant change after more than 20 years, is understood to be aimed at simplifying WPP’s portfolio and aligning more closely with the naming conventions of industry peers such …
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