WPP Media Snatches Mastercard’s $180M Global Media Account From Carat

WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest

Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is building.

WPP Media Snatches Mastercard’s $180M Global Media Account From Carat

The appointment is a win for WPP Media after string of losses and a leadership shakeup at its parent company

WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest – RetailWit

Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is building.

WPP Media takes Mastercard

Dentsu’s Carat had held the account.

Mastercard names WPP Media its global media partner

Mastercard has appointed WPP Media as its new global media partner. The holding company will oversee the payment card services corporation global media strategy, planning, and buying across more than 70 international markets, taking over from Dentsu’s Carat, which managed the account since 2014, according to AdWeek. WPP-owned creative agency Ogilvy will serve as global social agency partner, while McCann will continue as Mastercard’s creative ag…

WPP Media Checks Out With Mastercard’s Media Account

Finding out who your new media agency is in the pages of the global trade press? Now that's priceless.