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Advertising Giant WPP Set to Axe 1,000 More Jobs as AI Reshapes the Industry

The British advertising group has already cut about 11,000 jobs since the start of 2025 as Cindy Rose pushes a turnaround plan.

  • On Tuesday, the Financial Times reported that WPP plans to cut up to 1,000 more jobs by end-2026, accelerating a restructuring program under Chief Executive Cindy Rose.
  • Rose set out plans in February to return to growth by 2027 by simplifying operations and bringing creative agencies Ogilvy, VML and AKQA under a new "WPP Creative" umbrella to harness AI capabilities.
  • WPP has cut about 11,000 jobs since the start of 2025, bringing total headcount to 97,388 by June 30, 2026, while the group expects at least £200 million in asset sales this year.
  • Investor confidence strengthened in August when WPP shares rose about a quarter after better-than-expected first-half results, suggesting the turnaround plan is taking hold.
  • The broader advertising sector faces contraction, with Omnicom and Dentsu also implementing significant staff reductions, while WPP reduces its property footprint and offloads non-core businesses.
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WPP will cut up to 1,000 vacancies by the end of the year, as the UK advertising agency accelerates a restructuring program under the new CEO, Cindy Rose. The plan also provides for the sale of non-essential businesses and surplus real estate. Exclusive material for subscribers. To have full access, access the link of the material and register.

·Rio de Janeiro, Brazil
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WPP cutting up to 1,000 more jobs by year-end, FT reports

·London, United Kingdom
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WPP prepares redundancies in 2026: up to 1,000 jobs will be decommissioned WPP, one of the largest advertising and communication groups in the world, prepares for a major restructuring, in which up to 1,000 jobs will be eliminated by the end of 2026. The measure is part of the [...]

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WTVB broke the news on Tuesday, September 1, 2026.
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