Would you drink beer made with bear poop? This Oregon brewery is betting you will

This stomach-churning beer called ‘Nature Calls’ to debut at 2026 Super Bowl

Beer drinkers indulging in this year's NFL Championships might end up with their own heads in a Super Bowl.

Beer made with bear poop, a ‘likely’ first, brewed for the Super Bowl

PORTLAND, Ore. (KOIN) – Sure, beer is great, but what about beer made with bear poop? Columbia Sportswear and Breakside Brewing, both based in Portland, Oregon, are teaming up for the Super Bowl to create exactly that — a beer made with bear poop. Dubbed "Nature Calls," Columbia said the beer is likely a first in brewing history. Columbia Sportswear and Breakside Brewing have teamed up for a beer made from bear poop (Columbia) To make the odd co…

Columbia, Breakside team up for beer made with bear poop for the Super Bowl

Soon, Portland's big pipe won't be the only water overflowing with poop.

Would you drink beer made with bear poop? This Oregon brewery is betting you will

Breakside Brewery's founder thought Columbia Sportswear was joking about the bear poop beer idea.

Columbia Sportswear Targets Super Bowl Fans with Bear Poop Beer

The beer, aimed to bring "a taste of the outdoors" to sports fans stuck inside, is part of Columbia's head-turning new marketing strategy.

Bear Poop Beer from Columbia Sportswear and Breakside Brewing — New School Beer + Cider

Columbia Sportswear is Making Mother Nature’s Crap Easier to Swallow with Bear Poop BeerWorking with Breakside Brewery, Columbia gives football fans a taste of the outdoors while they are indoors watching the Big Game Just when current events can’t get more surreal, Columbia Sportswear and Breakside Brewery announce a “bear poop beer.” In an announcement that seems like a throwback to the anything-and-everything-goes craft beer boom period of t…