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World's Oldest Ski Manufacturer Eyes Comeback After One of the Toughest Periods in Its 120-Year History

Summary by SnowBrains
Ben Ogden wins his first career podium. | Image: Madshus1906 Instagram Founded in 1906 in Biri, Norway, Madshus is the world’s oldest continuously operating ski manufacturer. For generations, the Norwegian brand has been synonymous with cross-country skiing, producing skis used by everyone from recreational skiers to Olympic champions. But earlier this year, the company found itself facing one of the most difficult chapters in its long history. …
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SnowBrains broke the news on Thursday, June 18, 2026.
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