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World’s biggest TikToker from Senegal sells company in $900m deal
Khaby Lame sold a stake in Step Distinctive Limited to Rich Sparkle Holdings, creating a $900 million deal including exclusive rights and an AI digital twin for global brand expansion.
- On 23 January 2026, Khaby Lame sold a partial stake in Step Distinctive Limited to U.S.-listed Rich Sparkle Holdings, folding the company into a strategic partnership to scale global commercial operations.
- The deal aims to transform creator influence into industrial-scale business by pursuing premium brands in beauty, fragrance and apparel through Step Distinctive Limited.
- Rich Sparkle and operating partners will hold exclusive global rights for 36 months and partner with Anhui Xiaoheiyang Network Technology Co., Ltd. to support e-commerce and multilingual livestreams, rolling out in the United States, Middle East and Southeast Asia.
- Lame gains an equity role as a controlling shareholder in Rich Sparkle, and the agreement permits development of an AI-powered digital twin for regulated use of his likeness.
- The deal signals a broader move to platform-driven creator commerce as Rich Sparkle projects the integrated commercial structure could generate more than $4 billion in annual sales.
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What's Khaby Lame's Net Worth? TikTok Star Just Signed $975M Deal To Monetize Followers
Khaby Lame has turned his work on social media into a multimillion enterprise. The content creator had already reached millionaire status via brand deals and sponsored posts since breaking out on TikTok in 2020. Lame is now taking his influence to the next level, having recently signed a deal valued at $975 million. What is Khaby Lame’s net worth? Khaby Lame’s net worth is estimated at around $80 million, according to Business Insider Africa. It…
The world's most famous tiktoker has sold its company for nearly a billion dollars, and has authorized the creation of its own digital timpel.
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Coverage Details
Total News Sources56
Leaning Left8Leaning Right6Center4Last UpdatedBias Distribution45% Left
Bias Distribution
- 45% of the sources lean Left
45% Left
L 45%
C 22%
R 33%
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