“Women’s Sport Isn’t The Future, It’s Right Now”: Nike’s Super Bowl LIX Ad Champions Female Athletes & Challenges Double Standards

“Women’s Sport Isn’t The Future, It’s Right Now”: Nike’s Super Bowl LIX Ad Champions Female Athletes & Challenges Double Standards

Hats off to Nike for this important work!

Nike “So Win” Anthem Puts Women Athletes in the Spotlight

© NIKE Nike introduces its latest brand anthem, So Win, delivers a powerful response to the barriers women in sports continue to face. The campaign, which debuted during Super Bowl LIX, challenges outdated narratives that have long surrounded women athletes, suggesting they can’t be outspoken, can’t command attention, and can’t fill stadiums. Nike flips that notion on its head, urging athletes to do it anyway and redefine success on their own te…