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Women ditching underwire bras, says Christchurch-based stylist

The shift to wireless bras and lingerie as outerwear reflects comfort, body positivity, and fashion changes, with declining underwire sales over two decades, experts say.

Summary by Otago Daily Times
Stylist Lou Heller saw a trend from her social media in real life at a NZ Fashion Week event in Christchurch - a young woman in a sheer black dress...

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Otago Daily TimesOtago Daily Times
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Women ditching underwire bras, says Christchurch-based stylist

Stylist Lou Heller saw a trend from her social media in real life at a NZ Fashion Week event in Christchurch - a young woman in a sheer black dress...

·Otago, New Zealand
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RNZRNZ
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A breakdown of your no bra summer

Increasingly, women are ditching underwire bras with copious padding, preferring a natural shape and with fewer worries for visible nipples.

·New Zealand
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RNZ broke the news in New Zealand on Thursday, December 11, 2025.
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