US EditionWoman Shares Coca-Cola in Public Transport and Causes Organic Promotion
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92% of consumers rely more on user-generated content than on paid ads, according to Nielsen. This type of viralization represents opportunities for free advertising or without direct commercial intent. Coca-Cola is the most popular drink in Mexico, according to Statista. A video has been captured through social networks that shows how a small gesture can completely change a person’s mood, and by the way, become an unexpected promotion for Coca-C…
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