US EditionJohn Lewis Christmas Advert Music Where Loves Lives to Become Charity Single
The advert features Alison Limerick's 1990s hit 'Where Love Lives' with a new version by Labrinth, supporting charity with all profits from the exclusive vinyl sale.
- John Lewis unveiled a teaser and confirmed it will release the full Christmas advert on November 4, featuring Alison Limerick’s 90s hit Where Love Lives with a Labrinth rework, centered on a father-son vinyl gift.
- After a six-second teaser showing a vinyl and piano key, fans speculated on the soundtrack while Wolverhampton record label Revolver Records declined to confirm, noting Alison Limerick’s album Spirit Rising is due this month.
- Scenes cut between the teenager giving the father the vinyl record, a 1990s copy of Where Love Lives, and the father transported to raving scenes before they share an embarrassed hug.
- The release will be exclusive to Rough Trade at John Lewis, featuring Limerick’s original on side A and Labrinth’s version on side B, with all profits from the £14.99 record going to the John Lewis Partnership’s Building Happier Futures programme.
- Amid the retailer's seasonal tradition, John Lewis, UK retailer, presents a campaign by Saatchi & Saatchi, advertising agency, celebrating connection and countering recent teenage boy portrayals, creatives and brand director say.
10 Articles
10 Articles
The John Lewis Christmas ad is the anti-Adolescence
Whatever we expected from this year’s John Lewis Christmas advert, not many people will have anticipated a pointed riposte to Netflix’s Emmy-bedecked Adolescence and its portrayal of teenage boys as moody psychopaths raised on Andrew Tate and Reddit. Yet that is the message delivered by the tinsel-strewn marketing missile. The ad goes out on a limb by standing up for a section of society that has become an all-too-tempting punchbag. The kids are…
Evening Standard
perspectivemedia.comFather and teenage son bond over ’90s club hit for John Lewis Christmas campaign
Alison Limerick’s Where Love Lives provides the soundtrack, with fellow British artist Labrinth contributing a new version of the track for the ad.
Wolverhampton record label responds to John Lewis Christmas advert song speculation - Birmingham Live
Revolver Records, a Wolverhampton-based record label, has responded to speculation that an artist under its umbrella will feature in John Lewis' Christmas advert this year
Coverage Details
Bias Distribution
- 67% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
