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There are many partnerships between advertising holding companies and tech companies. The deal, which Publicis has concluded with Microsoft, also includes concrete business
Publicis and Microsoft plot business-wide AI solution - DecisionMarketing
Publicis Groupe and Microsoft are expanding their strategic partnership to build an AI-powered solution that they claim will not only “unlock creativity, accelerate innovation, and empower customers” but will also go beyond media to drive the next generation of business-wide AI. The move, which sees the French agency group land Microsoft’s estimated $2bn global media account without a pitch, comes ten years after the two companies co-created the…
The contract is estimated at more than US$1 billion a year. The post Publicis becomes Microsoft's global media agency appeared first on Les Affaires.
Publicis Group has announced that Microsoft's media budget will gain at over $1 billion a year, previously managed by Carat (dentsu). The French group will now be in charge of planning and media purchases. This major gain confirms Publicis's momentum in new business, after a year 2025 already very solid with $8.16 billion in net gains, while its Omnicom competitors (after merging with IPG), Dentsu and WPP were in decline, says Les Echos. At the …
There are many partnerships between advertising holding companies and tech companies. The deal, which Publicis has concluded with Microsoft, also includes concrete business
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