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With Musk's X banned in Brazil, its users carve out new digital homes

  • Elon Musk's social media platform, X, was banned in Brazil, with Justice Alexandre de Moraes imposing a $9,000 daily fine for using VPNs to bypass the ban.
  • Brazilians are increasingly turning to Bluesky, a social media platform created by former CEO Jack Dorsey, as a substitute for X.
  • Since the ban, Bluesky gained 2.6 million new users, with 85% from Brazil, raising its total user count to over 8 million.
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The Business Journal broke the news in on Thursday, September 5, 2024.
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