BMW and Mercedes Outsold in China by an Automaker You've Never Heard Of

BMW and Mercedes outsold in China by an automaker you've never heard of

Aito's sales rose in large part due to its flagship M9 luxury SUV.CFOTO/Future Publishing via Getty ImagesBMW and Mercedes were outsold at the top of China's car market last year by a domestic brand.Aito sold 151,000 vehicles, with its M9 SUV proving popular.The brand is owned by Seres, which has tripled sales in three years with its pivot to EVs.A Chinese electric vehicle brand has overtaken longtime market leaders BMW and Mercedes-Benz at the …

Aito Came Out Of Nowhere To Beat Mercedes-Benz And BMW In Chinese Luxury Car Sales

Pop quiz: what’s the best-selling luxury car brand in China? Mercedes-Benz? BMW? Porsche? No. It’s Aito. The flagship brand of Seres Group, Aito has become the hottest seller in the world’s largest auto market in less than four years.Read More »

It is called AITO M9 and it is an electric SUV of 5.23 meters in length available in China since the end of 2023. But the most surprising thing is that, despite the unknown of its brand, it has surpassed in sales in 2024 giants like BMW or Mercedes Benz. And it is even more surprising when AITO is a brand born just four years ago and fruit of the collaboration between Beings, a manufacturer specialized in low-priced cars and Huawei, although the…