Wired Asked for All the Information McDonald's Knows About Him. 515 Pages of Personalized Food. The Chance that the Journalist Would Stop Being a Client of the Network, the Company Rated It as Zero.
2 Articles
2 Articles
The journalist Wired Rhys Rogers decided to find out what data he had gathered from McDonald's rapid feeding network over the years that he had used her mobile app and participated in the company's loyalty program. The laws of California, where Rogers lived, allowed consumers to request such information. In response, the journalist received a 515-page paper from the corporation.
McDonalds knows how to draw up a comprehensive profile of his customers' preferences and goes so far as to predict their next purchases.This is what Reece Rogers, a journalist for Wired magazine, discovered after asking McDonalds about the personal data he held in (more...)This article McDonalds knows his customers on the fingertips appeared first on The Digital Review.
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