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How United Airlines aims to heighten customer loyalty

Summary by The Business Journals
The airline sees its MileagePlus program as an engine of profitability. That's good news for travelers.

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The Business JournalsThe Business Journals

How United Airlines aims to heighten customer loyalty

The airline sees its MileagePlus program as an engine of profitability. That's good news for travelers.

·United States
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View from the WingView from the Wing

‘Will We Sell More Tickets If I Improve The Quality Of The Chicken?’ United's CFO Wants Product Investment To Drives Loyalty—And Credit Card Revenue - View from the Wing

The message of the CFO at United is that you can’t reduce everything to a variable in a spread. You have to make investments that seem to make sense in order to differentiate the product and drive consumer loyalty in order to attract a revenue premium as well as co-brand credit card spending. Continue reading ‘Will We Sell More Tickets If I Improve The Quality Of The Chicken?’ United’s CFO Wants Product Investment To Drives Loyalty—And Credit Ca…

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The Business Journals broke the news in United States on Thursday, February 20, 2025.
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