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Published 2 months ago

Will Ferrell’s red-carpet tricks for showing off your (sponsored) watch

Summary by Ground News

Will Ferrell was lampooning the modern trend of actors going to farcically contrived lengths in order to flaunt their watches on the red carpet. The reason for this shameless pantomime is that product placement has become increasingly big business. Knowing a celebrity endorsement can fast-track brand recognition and sales, watch companies will happily pay for the privilege.

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Sydney Morning Herald

Will Ferrell’s red-carpet tricks for showing off your (sponsored) watch

Loosen that sleeve, touch your head: celebrity product placement 101.

2 months ago·Sydney, Australia

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