US EditionWhy Workshop West's experiment allowing audiences to name their price is a smashing success
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Why Workshop West's experiment allowing audiences to name their price is a smashing success
Workshop West Playwrights' Theatre will keep offering pay-what-you-will ticketing during its next all-Canadian season of theatre because its pilot run was such a smash, growing its audience by nearly 75%. "It was a huge, huge success," artistic producer Heather Inglis told Taproot. "There are people who came to the theatre and said, 'I'm coming because you've offered this to the community.'" In 2024, Workshop West decided to let its audience pay…
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