Williams F1 Explain Why Historic Logo Re-Used

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Williams announced a change of identity in the next season of Formula 1. From January, it will be known as (Atlasian) Williams F1 Team (and not Williams Racing as now), while the logo changes to give a closer look at the history of the Grove team. According to the communication, the logo is a modern replay of 'Forward W' introduced in 1977 by Frank Williams - the founder of the team's history. Already the name Williams F1 Team was also used in t…

Motor.es

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From 2026 Sainz will compete in Atlassian Williams F1 Team, with the historic W regaining its place. The team will be officially renamed Atlassian Williams F1 Team and, with a subtle and simple change, recovers one of the identity signs of the team that Frank Williams founded that was synonymous with success in the eighties and nineties in Formula 1.By next year, we will have a name change within the Atlassian Williams Racing structure. And it i…

Motorsport-Magazin.com

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New logo and new name: Williams changes some of his own identity for 2026. This is based on an old version of Grnder Frank Williams.