Research: Gen AI Makes People More Productive—and Less Motivated

Research: Gen AI Makes People More Productive—and Less Motivated

The integration of generative AI into the workplace represents a tremendous opportunity to enhance productivity, creativity, and innovation. But new research shows that it can have a downside: a study of over 3,500 people found that using AI tools led to performance gains, but also made employees less motivated and more bored when they had to work on other tasks, without the use of AI. The researchers examine their findings to offer ways that le…

Using AI tools like ChatGPT at work may harm your reputation, study finds

A new study from Duke University reveals a hidden downside to using AI at work: it might quietly hurt your professional reputation. Published in the Proceedings of the National Academy of Sciences (PNAS), the study shows that employees who rely on AI tools like ChatGPT, Claude, or Gemini are often seen by their peers and managers as lazy, less competent, and less independent—even when the AI boosts productivity. Researchers Jessica Reif, Richard…

As AI Rolls Out Across The Value Chain, Culture Will Have To Keep Up

Get our news analysis delivered to your inbox. Key Takeaways: A recent Duke University study highlights a growing cultural tension in the workplace, revealing that employees using AI are often viewed as less competent and trustworthy by their peers. This sentiment is particularly salient in fashion’s creative sectors, where embracing AI too eagerly can lead to perceptions of diluted artistry, while hesitating risks appearing outdated.  In…

Those who use artificial intelligence tools such as ChatGPT or Gemini can be seen as less competent and lazy...