US EditionJulie Bowen Teases Additional 'Happy Gilmore 2' Cameos on 'Tonight'
UNITED STATES, JUL 16 – U.S. Bank targets Millennials and Gen Z with its first Netflix integration by sponsoring the fictional golf tournament in Happy Gilmore 2, leveraging nostalgia and humor to boost brand engagement.
- On July 15, 2025, Julie Bowen appeared on Jimmy Kimmel Live to discuss the upcoming Netflix release of Happy Gilmore 2, set for July 25.
- The sequel follows the original 1996 film and features Bowen reprising her role amid a large ensemble cast, including many celebrity cameos and golf stars.
- U.S. Bank partnered with Netflix for its first Hollywood integration by sponsoring the fictional Tour Championship shown in the film and launching a co-marketing campaign.
- Michael Lacorazza, U.S. Bank's CMO, said the film's multigenerational appeal and cultural moments allow the bank to use humor to boost emotional audience connections and brand presence.
- This collaboration marks a strategic effort by U.S. Bank to engage younger and midlife affluent audiences and signals a growing trend of Hollywood and Madison Avenue merging marketing approaches.
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Omnihanded Entertainmet News | Adam Sandler on Travis Kelce & Bad Bunny’s Improv in ‘Happy Gilmore 2’
Adam Sandler and Julie Bowen sat down with “Extra’s” Paul Costabile to talk “Happy Gilmore 2.” They talked about Happy and Virginia Venit being back together again and joked about keeping touch over the years. Julie insisted, “This man is so incredibly busy.” Adam interjected, “Didn’t I text you a few times and you thought it was someone else?” She explained, “It just said, ‘Hey, it’s Adam.’ That’s it.” Julie thought it was someone from a produc…
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Leaning Left1Leaning Right0Center3Last UpdatedBias Distribution75% Center
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75% Center
L 25%
C 75%
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