US EditionWhy Truthset Just Launched the First Moody’s-Style Ratings for Data Quality
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Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality
In the first interview from our Truth in Numbers series, Jon Watts, Managing Director of the Coalition for Innovative Media Measurement (CIMM), sits down with Scott McKinley, CEO at Truthset, to unpack a bold analogy: Why data quality should be labeled and certified like gasoline. From demography data to household graphs and IP accuracy, Truthset is pushing for a more transparent and effective data ecosystem.Jon Watts: What is Truthset’s Data Ra…
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