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Why 'The Traitors' is the hottest show for celebrity comebacks

Summary by Business Insider
Peter Weber, Rob Rausch, and Phaedra Parks on "The Traitors."Euan Cherry/Peacock via Getty ImagesPeacock's "The Traitors" is a hit competition show in which players outwit and deceive each other.Season four's breakout star is Rob Rausch from "Love Island," who previously had a mixed reputation.The show has become a powerful tool for a celebrity's image rehabilitation, PR pros say.One might assume that TV personalities appear on Peacock's murder-…

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Business Insider broke the news in United States on Friday, February 27, 2026.
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