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Why The New Kacey Musgraves Wal-Mart Partnership Feels … Off Brand...

Summary by Saving Country Music
Getting too hot and bothered about country performers launching brands or doing endorsement deals is a fool's errand. But there is something specific about Wal-Mart that makes the whole thing feel, well ... icky.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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Saving Country MusicSaving Country Music

Why The New Kacey Musgraves Wal-Mart Partnership Feels … Off Brand...

Getting too hot and bothered about country performers launching brands or doing endorsement deals is a fool's errand. But there is something specific about Wal-Mart that makes the whole thing feel, well ... icky.

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Saving Country Music broke the news on Sunday, May 24, 2026.
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