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Why the Most Online Generation Still Shows Up for Events — And How to Design for Them
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Why the Most Online Generation Still Shows Up for Events — And How to Design for Them
‘If we can design events that make people braver — less intimidated, more inspired — then the next generation will keep showing up.’ On a Tuesday night in Waterloo, Canada, Ethan watches an AI summit on his laptop. He has seen this talk before — the same slides, the same jokes, even the same standing ovation. Still, he insists he would pay to attend it live. “It’s not the information,” he said. “It’s being in the same room with all the smartest …
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