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Why the Liberal Party can’t win Gen Z: politics has become psychological - The Indian Sun
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Why the Liberal Party can’t win Gen Z: politics has become psychological - The Indian Sun
The old idea that a clever message or new leader can swing an election is dying fast, says RedBridge director Kos Samaras. His latest analysis, shared on X this week, suggests that politics has shifted from persuasion to psychology — and the Coalition is stuck in the wrong mindset for a new generation of voters. “The Coalition currently sits at 37% in Victoria. To reach a competitive 43%, they need six percentage points,” Samaras said. “Simple a…
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