US EditionWhy The Independent wants readers to download browser extension for personalised music ads
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independentadvertising.comWhy The Independent wants readers to download browser extension for personalised music ads
The Independent’s commercial director has described working with a browser extension that will show opted-in users advertising related to their music tastes as a “no brainer”. Users who download Into-It onto their browser and tell it what music artists and genres they like will see some personalised banner adverts on The Independent and The Guardian which are trialling the tool. The ads, which might tell users about concert dates, album launches…
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