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Why the Adidas ‘Chinese New Year’ jacket has gone viral

Adidas' Shanghai-designed jacket reflects the rising new Chinese style, boosting China sales 10% in 2024 and sparking global Gen Z cultural engagement.

Summary by Channel 3000
(CNN) — Every Lunar New Year, brands release zodiac animal-themed merchandise and items in the lucky color red. This year, there’s one product that has cut through all the noise: the Adidas Chinese Track Top.

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Why the Adidas ‘Chinese New Year’ jacket has gone viral

It’s not the first time the German sportswear giant has riffed on Chinese aesthetics, but the jacket has dropped at a fascinating intersection of identity, internet culture and even geopolitics.

·Atlanta, United States
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CNN broke the news in Atlanta, United States on Tuesday, February 17, 2026.
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