Bill Harper's guide to branding during economic uncertainty

Bill Harper's guide to branding during economic uncertainty

When the economy becomes unpredictable and consumers’ budgets tighten, how dealers position their pricing, service offerings, and customer experience can determine whether they pull ahead or fall behind. In today’s episode of CBT Now, Bill Harper, CEO and chief creative officer at BrandBossHQ, shares how dealers can sharpen their branding to retain customer trust and loyalty amid uncertainty. Sign up for CBT News’ daily newsletter and get the la…

Why Pulling Back on Marketing During Economic Uncertainty Could Cost More Than You Think - Durée & Company

When budgets tighten and markets shift, the knee-jerk reaction for many brands is to pause external communications and pull back on marketing efforts. But that instinct can be costly. At Durée & Company, a strategic public relations and marketing agency based in Fort Lauderdale and Aspen, we’ve seen firsthand how brands that maintain or even increase their visibility during times of uncertainty don’t just survive. They stand out. In fact, there’…