Why print still matters: The power of brand books in a digital

Why print still matters: The power of brand books in a digital

In an era dominated by digital brand hubs and cloud-based toolkits, Hybrid Design makes the case for the enduring relevance of printed brand books. We explore how these tactile artefacts offer more than guidance – they inspire, commemorate, and connect. There's something uniquely satisfying about cracking open a beautifully crafted brand book. The texture of the cover, the weight of the paper, the thoughtful layout – it all feels considered. In …