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Why MS NOW? What the MSNBC name change means for viewers
MSNBC rebrands as MS NOW after spin-off to Versant, testing brand awareness amid a fractured media market while keeping programming and personalities unchanged.
- On Nov. 15, MSNBC will rebrand as MS NOW, unveiling the switch at its Times Square studios with a rebuilt set in Midtown Manhattan.
- Comcast and NBCUniversal moved assets into Versant, the new standalone company spun off last year, leaving NBC News with Comcast and ending longstanding ties.
- Keeping programming intact, MS NOW says no schedule changes are planned as several NBC journalists, including Vaughn Hillyard, Ken Dilanian, and Jacob Soboroff, join the channel and Nielsen reports 822,000 average primetime viewers.
- Versant executives will likely be watching Nielsen ratings closely in the weeks after the name change while running promos with Rachel Maddow and preparing to persuade Wall Street soon.
- The new name closely tracks the original, keeping MS at the front and preserving letter count for continuity as MS NOW invests in digital products from its Midtown Manhattan headquarters.
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Total News Sources25
Leaning Left1Leaning Right4Center9Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
C 64%
R 29%
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