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Many Famous Brands Fail to Go Global, and I Think I Know Why
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Why Most Sikkim Businesses Fail at 'Going Digital'
If you’re a small business owner in Sikkim, you’ve heard it a thousand times: “You need to go digital.” So, you do what everyone else does. You create a Facebook page. You post a few pictures of your products or your café. A friend tells you to “boost a post,” so you put ₹500 behind it. You get 130 likes, mostly from friends and family. Your sales? Zero. You try it again. Same result. You quickly conclude that “going digital” is a waste of time …
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